LOS GATOS, CA

Our client is a fast growing company that has been around since 2002 and is the worldwide leader in image tracking. They are looking for people who like working with international colleagues and can multi task. The ideal candidate will thrive on making decisions, being able to share their point of views and have conviction around these business-based, not opinion-based views. They will bring a background that includes add-ons, plug-ins and/or has built communities online, and have a strong understanding of B2C product marketing. The winning candidate’s primary responsibility will be to lead the marketing plan development, management and execution elements for the image services platform and the two product lines. The majority of time will be spent on the overarching services platform and the company’s newest product line. This person will lead the efforts to obtain widespread adoption of an add-on within a defined community of highly targeted users. You will also oversee the marketing positioning and sales tools for our core product and our partner program. This position reports to the VP of Global Marketing and Business Development and requires active involvement in conversations with the core vision team (CEO, VP Marketing & Business Development and Head of Product). This position will be part of a team that includes PR, Social Media and Field Marketing, Business Development and Key Account Management. This position will be a key member of the team and expected to contribute in many areas, such as driving the long-term vision for marketplace awareness through the adoption of a technical standard for image credit that allows for monetization. This position will drive execution of the company’s marketing plan that drives user adoption of a browser plug-in (currently available for Firefox, but being expanded to other browsers) among several market segments, including, creative professionals, corporate communications, creative commons communities and ultimately the end users. Business development team members are also working to have the plug-in natively a part of platforms and applications. What You Will Be Accountable For: • Documenting and executing the company’s “go to market” strategy for each target audience and provide the business rational and revenue justification for each. • Establish and continuously evolve the brand strategy across key channels to drive user adoption, and continuously improve the overall brand perception across all segments. • Evaluate both traditional and online marketing opportunities and recommend the execution path to secure widespread adoption of the add-on among core user groups. This includes advertising, branding, promotion, PR, strategic partnerships, marketing analytics and testing (including running our beta test). • Deliver user adoption, engagement, retention and viral promotion. This will include media buying activities. You will evaluate and recommend marketing investment strategies across an array of mediums (associations, events, grassroots/guerilla, online advertising, promotions, contests, etc.) and constantly measure ROI and optimize spending across all channels. • Serve as an internal subject matter expert for all add-on acquisition channels, including SEO/SEM, display advertising, email marketing, affiliate marketing, and online distribution partnerships. You will devise a search marketing strategy and recommend/implement new ideas. • Evaluate the competitive landscape and maintain the brand’s leadership stance. • Work closely with the Head of Product, using your outstanding marketing and user understanding, to identify product enhancement and feature set – based upon benefit value proposition to the market, user, and/or company positioning as the standard for image credit. • Directly manage one to two team members and work closely with your peers. What You Will Bring To the Table: • 5-7 years marketing experience with 3+ years experience leading online marketing campaigns. • Strong online consumer/end user marketing experience. • Hands on knowledge of best practices in SEM, SEO, display, email acquisition, and affiliate marketing. • Proven track-record of delivering qualified traffic and working with strong brands, especially within the Web 2.0 and Social Media arena. • Proven ability to drive business insights through data analysis and provide actionable recommendations for innovation in marketing strategy. • An assertive, effective communicator with a take charge attitude. • BS/BA degree (MBA a plus). • Travel will be required – up to 15% of the time – may include some international travel. If you meet the requirements, please send your resume to Karen@PeopleConnectStaffing.com. LOCAL CANDIDATES ONLY – NO RELOCATION AVAILABLE

SEEKS

DIRECTOR OF BRAND MANAGEMENT