BERKELEY, CA

No relocation available Our client is an early-stage company exploring mechanisms to improve how we work out in our homes through innovative products. They currently have several fast selling products and are in the process of developing more. At the core of the company is a group of dynamic, hard working individuals who balance work and play. This critical role will be focused directly on promoting, creating awareness, driving purchases on either company’s online store or through other retailers. The incumbent in this role will have to be responsible for building brand name recognition and creation of consumer motivating advertisements for multiple types of media. A strong background in online and TV direct marketing is needed. The VP Direct Marketing will develop, manage and own: • Direct response marketing campaigns. • Create and manage Brand Recognition Programs. • Strategies to minimize seasonal purchasing slumps. • Design and implement online, TV and other traditional media advertising. • Build and lead a world class marketing team. Qualifications: • 10 years of direct marketing experience; 5 years in a senior management role. • Experience in consumer packaged goods environment. • Demonstrated success in building brand name recognition for products. • Experience in at least one early stage startup is highly desired. • Experience in at least one large consumer goods company required. • Proven multi-media, including online and TV marketing strategies for consumer packaged goods. • Excellent interpersonal and leadership skills. • Excellent executive level communication skills. Qualified candidates send your resume to Karen@peopleconnectstaffing.com.

SEEKS

VP DIRECT MARKETING